{"id":3691,"date":"2022-03-02T23:40:59","date_gmt":"2022-03-02T22:40:59","guid":{"rendered":"https:\/\/easy2explain.com\/?p=3691"},"modified":"2023-05-21T18:25:44","modified_gmt":"2023-05-21T16:25:44","slug":"clickbait","status":"publish","type":"post","link":"https:\/\/easy2explain.com\/sv\/sprakligt-sprak\/clickbait\/","title":{"rendered":"Vad betyder clickbait?"},"content":{"rendered":"<div id=\"easy2-570661527\" class=\"easy2-header easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 25px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"4951442144\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>Vad betyder clickbait? Allt du beh\u00f6ver veta <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vad h\u00e4nder n\u00e4r du st\u00f6ter p\u00e5 en rubrik, video eller annat inneh\u00e5ll som v\u00e4cker din nyfikenhet och lockar dig att klicka? Du klickar och blir nyfiken p\u00e5 inneh\u00e5llet, eller hur? Denna strategi kallas clickbait. L\u00e4s vidare f\u00f6r att l\u00e4ra dig allt om <strong>vikten av clickbait<\/strong>.<\/p><div id=\"easy2-3037538061\" class=\"easy2-content_2 easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 40px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"3093271857\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inneh\u00e5llsf\u00f6rteckning<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #02b7f0;color:#02b7f0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #02b7f0;color:#02b7f0\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy2explain.com\/sv\/sprakligt-sprak\/clickbait\/#Vad_ar_clickbait\" >Vad \u00e4r clickbait?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy2explain.com\/sv\/sprakligt-sprak\/clickbait\/#Historien_om_begreppet_clickbait\" >Historien om begreppet clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy2explain.com\/sv\/sprakligt-sprak\/clickbait\/#Hur_man_anvander_begreppet_clickbait\" >Hur man anv\u00e4nder begreppet clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy2explain.com\/sv\/sprakligt-sprak\/clickbait\/#Hur_man_kanner_igen_clickbait-innehall\" >Hur man k\u00e4nner igen clickbait-inneh\u00e5ll<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy2explain.com\/sv\/sprakligt-sprak\/clickbait\/#Intressanta_fakta_om_clickbait\" >Intressanta fakta om clickbait<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vad_ar_clickbait\"><\/span><strong>Vad \u00e4r clickbait?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-accent-color has-text-color wp-block-paragraph\"><strong>Clickbait \u00e4r en term som anv\u00e4nds f\u00f6r inneh\u00e5ll som artiklar, videor och foton p\u00e5 sociala medier och internet som helhet som lockar m\u00e4nniskor att klicka p\u00e5 l\u00e4nkarna. Det anv\u00e4nds vanligen som en neds\u00e4ttande term. I v\u00e4rsta fall \u00e4r anv\u00e4ndningen av clickbait-rubriker en d\u00e5lig strategi som visar att inneh\u00e5llsskaparen anv\u00e4nder en svag taktik f\u00f6r att \u00f6vertyga sin publik om sitt inneh\u00e5ll. <\/strong><\/p>\n\n\n\n<p class=\"has-accent-color has-text-color wp-block-paragraph\"><strong>Clickbaiting anses vara en internationellt anv\u00e4nd teknik som inneh\u00e5llsskapare, varum\u00e4rken och marknadsf\u00f6rare anv\u00e4nder f\u00f6r att dra uppm\u00e4rksamhet till sina produkter. Clickbaiting inneb\u00e4r oftast \u00f6verdrivna, misstolkade och okontrollerbara p\u00e5st\u00e5enden f\u00f6r att locka l\u00e4saren eller tittaren att stanna kvar p\u00e5 inneh\u00e5llet. Clickbait-rubriker \u00e4r vanligtvis vilseledande men sensationella och \u00e4r utformade f\u00f6r att f\u00e5 fler klick p\u00e5 ett inneh\u00e5ll. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historien_om_begreppet_clickbait\"><\/span><strong>Historien om begreppet clickbait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clickbait \u00e4r inget nytt begrepp. Begreppet anv\u00e4ndes redan 1999 i en artikel i Network Magazine f\u00f6r att beskriva det tidiga internetfenomenet. Vintern 2016 lades ordet till i Oxford English Dictionary. Clickbait \u00e4r en kombination av de tv\u00e5 orden &#8221;click&#8221; och &#8221;bait&#8221;, som syftar till att locka till sig n\u00e5got. Ursprungligen skrevs clickbait som tv\u00e5 separata ord &#8221;click bait&#8221; Idag \u00e4r det dock vanligt att kombinera dessa ord och skriva dem som ett enda ord. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det blev en v\u00e4lk\u00e4nd slangterm p\u00e5 1900-talet. M\u00e5nga affiliate-marknadsf\u00f6rare och webbutvecklare b\u00f6rjade definiera denna term i sina bloggar i slutet av 2000-talet. Jason Geiger, en k\u00e4nd affiliate-marknadsf\u00f6rare, definierade begreppet 2009 som psykologiskt manipulativa rubriker som ger fler bes\u00f6kare till deras webbplatser. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hur_man_anvander_begreppet_clickbait\"><\/span><strong>Hur man anv\u00e4nder begreppet clickbait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clickbait anv\u00e4nds f\u00f6r att kritisera m\u00e4nniskor fr\u00e5n alla samh\u00e4llsskikt. Marknadsf\u00f6rare, journalister, psykologer och medief\u00f6retr\u00e4dare anv\u00e4nder begreppet st\u00e4ndigt i tal, skrift och digital kommunikation. Termen har vanligtvis en negativ inneb\u00f6rd och anv\u00e4nds f\u00f6r falska nyheter eller inneh\u00e5ll med en d\u00e5lig historia. N\u00e4r det g\u00e4ller bedr\u00e4gerier p\u00e5 internet kan ordet anv\u00e4ndas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hur_man_kanner_igen_clickbait-innehall\"><\/span><strong>Hur man k\u00e4nner igen clickbait-inneh\u00e5ll <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vanligtvis \u00e4r det inte s\u00e4rskilt l\u00e4tt att k\u00e4nna igen clickbait-inneh\u00e5ll. Men det finns n\u00e5gra faktorer som hj\u00e4lper dig att k\u00e4nna igen clickbait. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Den inneh\u00e5ller en uppr\u00f6rande titel eller bild som kan v\u00e4cka din nyfikenhet. <\/li>\n\n\n\n<li>Oftast anv\u00e4nds numrerade listor och vaga rubriker f\u00f6r att f\u00e5nga din uppm\u00e4rksamhet. Till exempel: <strong>18 otroliga fakta som \u00e4r sanna! <\/strong><\/li>\n\n\n\n<li>De finns i l\u00e4nkar, annonser och inneh\u00e5ll som ofta leder dig \u00e5t fel h\u00e5ll. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Intressanta_fakta_om_clickbait\"><\/span><strong>Intressanta fakta om clickbait <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi vill inte locka dig att l\u00e4sa inneh\u00e5llet, men vi har n\u00e5gra intressanta fakta som du s\u00e4kert kommer att k\u00e4nna till om denna term. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Officiellt har ordet lagts till i m\u00e5nga av de b\u00e4sta ordb\u00f6ckerna mellan 2014 och 16.<\/li>\n\n\n\n<li>Under det amerikanska valet 2016 f\u00f6rbj\u00f6ds begreppet clickbait genom riktlinjer som inf\u00f6rdes av Snapchat och Facebook.<\/li>\n\n\n\n<li>Det liknar falsk reklam och \u00e4r olagligt i detta sammanhang. <\/li>\n\n\n\n<li>N\u00e5gra avknoppningar som liknar clickbait \u00e4r sharebait, likebait och tweetbait.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sammanfattningsvis \u00e4r clickbait en negativ term som anv\u00e4nds f\u00f6r n\u00e5got som saknar originalitet. Det anv\u00e4nds fr\u00e4mst f\u00f6r inneh\u00e5ll p\u00e5 n\u00e4tet f\u00f6r att f\u00e5 fler klick. Vi hoppas att den h\u00e4r artikeln \u00e4r anv\u00e4ndbar och att den f\u00f6rhindrar att du blir vilseledd av falska p\u00e5st\u00e5enden fr\u00e5n inneh\u00e5llsskapare. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vad betyder clickbait? Allt du beh\u00f6ver veta Vad h\u00e4nder n\u00e4r du st\u00f6ter p\u00e5 en rubrik, video eller annat inneh\u00e5ll som v\u00e4cker din nyfikenhet och lockar &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Vad betyder clickbait?\" class=\"read-more button\" href=\"https:\/\/easy2explain.com\/sv\/sprakligt-sprak\/clickbait\/#more-3691\" aria-label=\"Mer p\u00e5 Vad betyder clickbait?\">L\u00e4s mer<\/a><\/p>\n","protected":false},"author":2,"featured_media":3672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,91],"tags":[],"class_list":["post-3691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alla-villkor","category-sprakligt-sprak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vad betyder clickbait?<\/title>\n<meta name=\"description\" content=\"Vad betyder clickbait? 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