{"id":3708,"date":"2022-03-02T23:49:38","date_gmt":"2022-03-02T22:49:38","guid":{"rendered":"https:\/\/easy2explain.com\/?p=3708"},"modified":"2023-05-21T18:25:40","modified_gmt":"2023-05-21T16:25:40","slug":"clickbait","status":"publish","type":"post","link":"https:\/\/easy2explain.com\/pt-br\/lingua-coloquial-giria\/clickbait\/","title":{"rendered":"O que significa clickbait?"},"content":{"rendered":"<div id=\"easy2-4283416181\" class=\"easy2-header easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 25px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"4951442144\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p style=\"font-size:17px\"><strong>O que significa clickbait? Tudo o que voc\u00ea precisa saber <\/strong><\/p>\n\n\n\n<p>O que acontece quando voc\u00ea encontra uma manchete, um v\u00eddeo ou outro conte\u00fado que desperta sua curiosidade e o incita a clicar? Voc\u00ea clica e fica curioso sobre o conte\u00fado, certo? Esta estrat\u00e9gia \u00e9 chamada clickbait. Continue lendo para saber tudo sobre a <strong>import\u00e2ncia do clickbait<\/strong>.<\/p><div id=\"easy2-4158045842\" class=\"easy2-content_2 easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 40px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"3093271857\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #02b7f0;color:#02b7f0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #02b7f0;color:#02b7f0\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy2explain.com\/pt-br\/lingua-coloquial-giria\/clickbait\/#O_que_e_clickbait\" title=\"O que \u00e9 clickbait?\">O que \u00e9 clickbait?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy2explain.com\/pt-br\/lingua-coloquial-giria\/clickbait\/#Historia_do_termo_clickbait\" title=\"Hist\u00f3ria do termo clickbait\">Hist\u00f3ria do termo clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy2explain.com\/pt-br\/lingua-coloquial-giria\/clickbait\/#Como_usar_o_termo_clickbait\" title=\"Como usar o termo clickbait\">Como usar o termo clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy2explain.com\/pt-br\/lingua-coloquial-giria\/clickbait\/#Como_reconhecer_o_conteudo_da_clickbait\" title=\"Como reconhecer o conte\u00fado da clickbait\">Como reconhecer o conte\u00fado da clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy2explain.com\/pt-br\/lingua-coloquial-giria\/clickbait\/#Fatos_interessantes_sobre_o_clickbait\" title=\"Fatos interessantes sobre o clickbait\">Fatos interessantes sobre o clickbait<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_clickbait\"><\/span><strong>O que \u00e9 clickbait?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>Clickbait \u00e9 um termo cunhado para conte\u00fado como artigos, v\u00eddeos, fotos nas m\u00eddias sociais e na internet como um todo, que induzem as pessoas a clicar nos links. \u00c9 normalmente usado como um termo depreciativo. No seu pior, o uso de manchetes de clickbait \u00e9 uma estrat\u00e9gia pobre que mostra que o criador de conte\u00fado est\u00e1 usando uma t\u00e1tica fraca para convencer sua audi\u00eancia de seu conte\u00fado. <\/strong><\/p>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>A Clickbaiting \u00e9 considerada uma t\u00e9cnica utilizada internacionalmente que os criadores de conte\u00fado, marcas e marqueteiros utilizam para chamar a aten\u00e7\u00e3o para seus produtos. Na maioria das vezes, a clickbaiting envolve afirma\u00e7\u00f5es exageradas, mal interpretadas e n\u00e3o verific\u00e1veis para atrair o leitor ou espectador a permanecer com o conte\u00fado. As manchetes da Clickbait s\u00e3o geralmente enganosas, por\u00e9m sensacionais, e s\u00e3o formuladas para obter mais cliques em um peda\u00e7o de conte\u00fado. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historia_do_termo_clickbait\"><\/span><strong>Hist\u00f3ria do termo clickbait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clickbait n\u00e3o \u00e9 um termo novo. Foi usado j\u00e1 em 1999 em um artigo da Network Magazine para descrever o fen\u00f4meno inicial da Internet. Ent\u00e3o, no inverno de 2016, a palavra foi adicionada ao Oxford English Dictionary. Clickbait \u00e9 uma combina\u00e7\u00e3o das duas palavras &#8220;click&#8221; e &#8220;isca&#8221;, referindo-se a atrair algo para dentro. Originalmente, clickbait foi escrito como duas palavras separadas &#8220;click bait&#8221; Hoje, no entanto, \u00e9 comum combinar estas palavras e escrev\u00ea-las como uma \u00fanica palavra. <\/p>\n\n\n\n<p>Tornou-se um termo de g\u00edria bem conhecido no s\u00e9culo 20. Muitos comerciantes afiliados e desenvolvedores web come\u00e7aram a definir este termo em seus blogs no final dos anos 2000. Jason Geiger, um famoso comerciante afiliado, definiu este termo em 2009 como manchetes psicologicamente manipuladoras que trazem mais visitantes a seus websites. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_usar_o_termo_clickbait\"><\/span><strong>Como usar o termo clickbait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clickbait \u00e9 usado para cr\u00edticas de pessoas de todos os setores da sociedade. Comerciantes, jornalistas, psic\u00f3logos e representantes da m\u00eddia utilizam o termo constantemente na fala, na escrita e na comunica\u00e7\u00e3o digital. O termo geralmente tem uma conota\u00e7\u00e3o negativa e \u00e9 usado para not\u00edcias falsas ou conte\u00fado com uma hist\u00f3ria coxa. Ao se referir a fraudes na Internet, a palavra pode ser usada. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_reconhecer_o_conteudo_da_clickbait\"><\/span><strong>Como reconhecer o conte\u00fado da clickbait <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Normalmente, n\u00e3o \u00e9 muito f\u00e1cil reconhecer um conte\u00fado de clickbait. Mas h\u00e1 alguns fatores que o ajudar\u00e3o a reconhecer o clickbait. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ele cont\u00e9m um t\u00edtulo ou imagem ultrajante que pode despertar sua curiosidade. <\/li>\n\n\n\n<li>Na maioria das vezes, listas numeradas e manchetes vagas s\u00e3o usadas para captar sua aten\u00e7\u00e3o. Por exemplo: <strong>18 fatos incr\u00edveis que s\u00e3o verdadeiros! <\/strong><\/li>\n\n\n\n<li>Eles podem ser encontrados em links da web, an\u00fancios e conte\u00fados que muitas vezes o levam na dire\u00e7\u00e3o errada. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fatos_interessantes_sobre_o_clickbait\"><\/span><strong>Fatos interessantes sobre o clickbait <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o para tentar voc\u00ea a ler o conte\u00fado, mas temos alguns fatos interessantes que voc\u00ea certamente conhecer\u00e1 sobre este termo. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oficialmente, a palavra foi adicionada a muitos dos principais dicion\u00e1rios entre 2014-16.<\/li>\n\n\n\n<li>Em 2016, durante as elei\u00e7\u00f5es americanas, o termo clickbait foi desencorajado pelas pol\u00edticas introduzidas pelo Snapchat e Facebook.<\/li>\n\n\n\n<li>Ela se assemelha \u00e0 falsa publicidade e \u00e9 considerada ilegal neste contexto. <\/li>\n\n\n\n<li>Alguns ramos que s\u00e3o similares ao clickbait s\u00e3o sharebait, likebait e tweetbait.<\/li>\n<\/ul>\n\n\n\n<p>Em resumo, clickbait \u00e9 um termo negativo usado para algo que carece de originalidade. \u00c9 usado principalmente para conte\u00fado online para obter mais cliques. Esperamos que voc\u00ea considere este artigo \u00fatil e que ele evite que voc\u00ea seja enganado por falsas alega\u00e7\u00f5es feitas por criadores de conte\u00fado. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que significa clickbait? Tudo o que voc\u00ea precisa saber O que acontece quando voc\u00ea encontra uma manchete, um v\u00eddeo ou outro conte\u00fado que desperta &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"O que significa clickbait?\" class=\"read-more button\" href=\"https:\/\/easy2explain.com\/pt-br\/lingua-coloquial-giria\/clickbait\/#more-3708\" aria-label=\"More on O que significa clickbait?\">Leia mais<\/a><\/p>\n","protected":false},"author":2,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,6],"tags":[],"class_list":["post-3708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lingua-coloquial-giria","category-todos-os-termos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que significa clickbait?<\/title>\n<meta name=\"description\" content=\"O que significa clickbait? 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