{"id":3687,"date":"2022-03-02T23:39:14","date_gmt":"2022-03-02T22:39:14","guid":{"rendered":"https:\/\/easy2explain.com\/?p=3687"},"modified":"2023-05-21T18:25:34","modified_gmt":"2023-05-21T16:25:34","slug":"clickbait","status":"publish","type":"post","link":"https:\/\/easy2explain.com\/fr\/langage-familier-slang\/clickbait\/","title":{"rendered":"Que signifie clickbait ?"},"content":{"rendered":"<div id=\"easy2-621235655\" class=\"easy2-header easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 25px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"4951442144\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p style=\"font-size:17px\"><strong>Que signifie clickbait ? Tout ce que vous devez savoir <\/strong><\/p>\n\n\n\n<p>Que se passe-t-il lorsque vous tombez sur un titre, une vid\u00e9o ou un autre contenu qui \u00e9veille votre curiosit\u00e9 et vous incite \u00e0 cliquer ? Vous cliquez et vous devenez curieux de conna\u00eetre le contenu, n&rsquo;est-ce pas ? Cette strat\u00e9gie est appel\u00e9e \u00ab\u00a0clickbait\u00a0\u00bb. Lisez la suite pour tout savoir sur la <strong>signification du clickbait<\/strong>.<\/p><div id=\"easy2-4258047477\" class=\"easy2-content_2 easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 40px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"3093271857\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #02b7f0;color:#02b7f0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #02b7f0;color:#02b7f0\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy2explain.com\/fr\/langage-familier-slang\/clickbait\/#Quest-ce_que_le_clickbait\" title=\"Qu&rsquo;est-ce que le clickbait ?\">Qu&rsquo;est-ce que le clickbait ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy2explain.com\/fr\/langage-familier-slang\/clickbait\/#Histoire_du_terme_clickbait\" title=\"Histoire du terme clickbait\">Histoire du terme clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy2explain.com\/fr\/langage-familier-slang\/clickbait\/#Comment_utiliser_le_terme_clickbait\" title=\"Comment utiliser le terme clickbait\">Comment utiliser le terme clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy2explain.com\/fr\/langage-familier-slang\/clickbait\/#Comment_reconnaitre_un_contenu_clickbait\" title=\"Comment reconna\u00eetre un contenu clickbait ?\">Comment reconna\u00eetre un contenu clickbait ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy2explain.com\/fr\/langage-familier-slang\/clickbait\/#Faits_interessants_sur_le_clickbait\" title=\"Faits int\u00e9ressants sur le clickbait\">Faits int\u00e9ressants sur le clickbait<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_clickbait\"><\/span><strong>Qu&rsquo;est-ce que le clickbait ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>Le terme \u00ab\u00a0clickbait\u00a0\u00bb a \u00e9t\u00e9 invent\u00e9 pour d\u00e9signer des contenus tels que des articles, des vid\u00e9os, des photos dans les m\u00e9dias sociaux et sur Internet en g\u00e9n\u00e9ral, qui incitent les gens \u00e0 cliquer sur les liens. En g\u00e9n\u00e9ral, il est utilis\u00e9 comme un terme p\u00e9joratif. Dans le pire des cas, l&rsquo;utilisation de titres clickbait est une mauvaise strat\u00e9gie qui montre que le cr\u00e9ateur du contenu utilise une tactique faible pour convaincre son public de son contenu. <\/strong><\/p>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>Le clickbaiting est consid\u00e9r\u00e9 comme une technique internationale utilis\u00e9e par les auteurs de contenu, les marques et les sp\u00e9cialistes du marketing pour attirer l&rsquo;attention sur leurs produits. La plupart du temps, le clickbaiting consiste \u00e0 faire des affirmations exag\u00e9r\u00e9es, mal interpr\u00e9t\u00e9es et inv\u00e9rifiables afin d&rsquo;inciter le lecteur ou le spectateur \u00e0 rester sur le contenu. Les titres clickbait sont g\u00e9n\u00e9ralement trompeurs mais n\u00e9anmoins sensationnels et sont formul\u00e9s pour obtenir plus de clics sur un contenu. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Histoire_du_terme_clickbait\"><\/span><strong>Histoire du terme clickbait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le clickbait n&rsquo;est pas un terme nouveau. Il \u00e9tait d\u00e9j\u00e0 utilis\u00e9 en 1999 dans un article de Network Magazine pour d\u00e9crire les d\u00e9buts du ph\u00e9nom\u00e8ne Internet. Puis, \u00e0 l&rsquo;hiver 2016, le mot a \u00e9t\u00e9 ajout\u00e9 \u00e0 l&rsquo;Oxford English Dictionary. Clickbait est une combinaison des deux mots \u00ab\u00a0click\u00a0\u00bb (clic de souris) et \u00ab\u00a0bait\u00a0\u00bb (app\u00e2t), qui fait r\u00e9f\u00e9rence \u00e0 l&rsquo;action d&rsquo;attirer quelque chose. A l&rsquo;origine, clickbait s&rsquo;\u00e9crivait comme deux mots s\u00e9par\u00e9s \u00ab\u00a0click bait\u00a0\u00bb Aujourd&rsquo;hui, il est toutefois courant de combiner ces mots et de les \u00e9crire comme un seul mot. <\/p>\n\n\n\n<p>Il est devenu un terme d&rsquo;argot bien connu au 20e si\u00e8cle. De nombreux sp\u00e9cialistes du marketing d&rsquo;affiliation et d\u00e9veloppeurs web ont commenc\u00e9 \u00e0 d\u00e9finir ce terme sur leurs blogs \u00e0 la fin des ann\u00e9es 2000. En 2009, Jason Geiger, un c\u00e9l\u00e8bre sp\u00e9cialiste du marketing d&rsquo;affiliation, a d\u00e9fini ce terme comme \u00e9tant une manchette psychologiquement manipulatrice qui attire plus de visiteurs sur leurs sites Web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_utiliser_le_terme_clickbait\"><\/span><strong>Comment utiliser le terme clickbait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le clickbait est utilis\u00e9 par des personnes de tous horizons pour critiquer. Les sp\u00e9cialistes du marketing, les journalistes, les psychologues et les repr\u00e9sentants des m\u00e9dias utilisent constamment ce terme \u00e0 l&rsquo;oral, \u00e0 l&rsquo;\u00e9crit et dans la communication num\u00e9rique. Le terme a g\u00e9n\u00e9ralement une connotation n\u00e9gative et est utilis\u00e9 pour d\u00e9signer des fausses nouvelles ou un contenu dont l&rsquo;histoire est boiteuse. Si l&rsquo;on fait r\u00e9f\u00e9rence \u00e0 la fraude sur Internet, on peut utiliser ce mot. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_reconnaitre_un_contenu_clickbait\"><\/span><strong>Comment reconna\u00eetre un contenu clickbait ? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En g\u00e9n\u00e9ral, il n&rsquo;est pas facile de reconna\u00eetre un contenu clickbait. Mais il y a quelques facteurs qui vous aident \u00e0 reconna\u00eetre le clickbait. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il contient un titre ou une image impertinente qui peut \u00e9veiller votre curiosit\u00e9. <\/li>\n\n\n\n<li>Le plus souvent, des listes num\u00e9rot\u00e9es et des titres vagues sont utilis\u00e9s pour attirer votre attention. Par exemple : <strong>18 faits incroyables qui sont vrais ! <\/strong><\/li>\n\n\n\n<li>On les trouve dans des liens Internet, des annonces et des contenus qui m\u00e8nent souvent dans la mauvaise direction. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faits_interessants_sur_le_clickbait\"><\/span><strong>Faits int\u00e9ressants sur le clickbait <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Non pas pour vous inciter \u00e0 lire le contenu, mais nous avons quelques faits int\u00e9ressants que vous saurez certainement sur ce terme. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Officiellement, le mot a \u00e9t\u00e9 ajout\u00e9 \u00e0 de nombreux dictionnaires de haut niveau entre 2014 et 16.<\/li>\n\n\n\n<li>En 2016, pendant les \u00e9lections am\u00e9ricaines, le terme clickbait a \u00e9t\u00e9 d\u00e9courag\u00e9 par les politiques mises en place par Snapchat et Facebook.<\/li>\n\n\n\n<li>Il s&rsquo;apparente \u00e0 de la publicit\u00e9 mensong\u00e8re et est consid\u00e9r\u00e9 comme ill\u00e9gal dans ce contexte. <\/li>\n\n\n\n<li>Certains d\u00e9riv\u00e9s proches du clickbait sont le sharebait, le likebait et le tweetbait.<\/li>\n<\/ul>\n\n\n\n<p>En r\u00e9sum\u00e9, le clickbait est un terme n\u00e9gatif utilis\u00e9 pour d\u00e9signer quelque chose qui manque d&rsquo;originalit\u00e9. Il est g\u00e9n\u00e9ralement utilis\u00e9 pour le contenu en ligne afin d&rsquo;obtenir plus de clics. Nous esp\u00e9rons que vous trouverez cet article utile et qu&rsquo;il vous \u00e9vitera de vous laisser tenter par les fausses affirmations des cr\u00e9ateurs de contenu. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que signifie clickbait ? Tout ce que vous devez savoir Que se passe-t-il lorsque vous tombez sur un titre, une vid\u00e9o ou un autre contenu &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Que signifie clickbait ?\" class=\"read-more button\" href=\"https:\/\/easy2explain.com\/fr\/langage-familier-slang\/clickbait\/#more-3687\" aria-label=\"Plus sur Que signifie clickbait ?\">Lire plus<\/a><\/p>\n","protected":false},"author":2,"featured_media":3666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,4],"tags":[],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-langage-familier-slang","category-tous-les-termes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Que signifie clickbait ?<\/title>\n<meta name=\"description\" content=\"Que signifie clickbait ? 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