{"id":3716,"date":"2022-03-02T23:54:02","date_gmt":"2022-03-02T22:54:02","guid":{"rendered":"https:\/\/easy2explain.com\/?p=3716"},"modified":"2023-05-21T18:25:33","modified_gmt":"2023-05-21T16:25:33","slug":"clickbait","status":"publish","type":"post","link":"https:\/\/easy2explain.com\/fi\/yleiskieli-slangi\/clickbait\/","title":{"rendered":"Mit\u00e4 clickbait tarkoittaa?"},"content":{"rendered":"<div id=\"easy2-712373648\" class=\"easy2-header easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 25px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"4951442144\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p style=\"font-size:17px\"><strong>Mit\u00e4 clickbait tarkoittaa? Kaikki mit\u00e4 sinun tarvitsee tiet\u00e4\u00e4 <\/strong><\/p>\n\n\n\n<p>Mit\u00e4 tapahtuu, kun t\u00f6rm\u00e4\u00e4t otsikkoon, videoon tai muuhun sis\u00e4lt\u00f6\u00f6n, joka her\u00e4tt\u00e4\u00e4 uteliaisuutesi ja houkuttelee sinut klikkaamaan? Klikkaat ja kiinnostut sis\u00e4ll\u00f6st\u00e4, eik\u00f6 niin? T\u00e4t\u00e4 strategiaa kutsutaan clickbaitiksi. Lue lis\u00e4\u00e4 ja opi kaikki <strong>clickbaitin merkityksest\u00e4<\/strong>.<\/p><div id=\"easy2-922713892\" class=\"easy2-content_2 easy2-entity-placement\" style=\"margin-top: 25px;margin-bottom: 40px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8960936133935804\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-8960936133935804\" \ndata-ad-slot=\"3093271857\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sis\u00e4llysluettelo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #02b7f0;color:#02b7f0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #02b7f0;color:#02b7f0\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy2explain.com\/fi\/yleiskieli-slangi\/clickbait\/#Mita_on_clickbait\" title=\"Mit\u00e4 on clickbait?\">Mit\u00e4 on clickbait?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy2explain.com\/fi\/yleiskieli-slangi\/clickbait\/#Clickbait-termin_historia\" title=\"Clickbait-termin historia\">Clickbait-termin historia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy2explain.com\/fi\/yleiskieli-slangi\/clickbait\/#Kuinka_kayttaa_termia_clickbait\" title=\"Kuinka k\u00e4ytt\u00e4\u00e4 termi\u00e4 clickbait\">Kuinka k\u00e4ytt\u00e4\u00e4 termi\u00e4 clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy2explain.com\/fi\/yleiskieli-slangi\/clickbait\/#Miten_tunnistaa_clickbait-sisalto\" title=\"Miten tunnistaa clickbait-sis\u00e4lt\u00f6\">Miten tunnistaa clickbait-sis\u00e4lt\u00f6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy2explain.com\/fi\/yleiskieli-slangi\/clickbait\/#Mielenkiintoisia_faktoja_clickbaitista\" title=\"Mielenkiintoisia faktoja clickbaitista\">Mielenkiintoisia faktoja clickbaitista<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mita_on_clickbait\"><\/span><strong>Mit\u00e4 on clickbait?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>Clickbait on termi, joka on keksitty sosiaalisessa mediassa ja koko internetiss\u00e4 esiintyv\u00e4lle sis\u00e4ll\u00f6lle, kuten artikkeleille, videoille ja valokuville, jotka houkuttelevat ihmisi\u00e4 klikkaamaan linkkej\u00e4. Sit\u00e4 k\u00e4ytet\u00e4\u00e4n yleens\u00e4 halventavana termin\u00e4. Pahimmillaan clickbait-otsikoiden k\u00e4ytt\u00f6 on huono strategia, joka osoittaa, ett\u00e4 sis\u00e4ll\u00f6ntuottaja k\u00e4ytt\u00e4\u00e4 heikkoa taktiikkaa vakuuttaakseen yleis\u00f6ns\u00e4 sis\u00e4ll\u00f6st\u00e4\u00e4n. <\/strong><\/p>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>Clickbaitingia pidet\u00e4\u00e4n kansainv\u00e4lisesti k\u00e4ytettyn\u00e4 tekniikkana, jota sis\u00e4ll\u00f6ntuottajat, br\u00e4ndit ja markkinoijat k\u00e4ytt\u00e4v\u00e4t saadakseen huomiota tuotteilleen. Useimmiten clickbaiting sis\u00e4lt\u00e4\u00e4 liioiteltuja, v\u00e4\u00e4rin tulkittuja ja tarkistamattomia v\u00e4itteit\u00e4, joilla houkutellaan lukijaa tai katsojaa pysym\u00e4\u00e4n sis\u00e4ll\u00f6n parissa. Clickbait-otsikot ovat yleens\u00e4 harhaanjohtavia mutta sensaatiomaisia, ja niiden tarkoituksena on saada enemm\u00e4n klikkauksia sis\u00e4lt\u00f6\u00f6n. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clickbait-termin_historia\"><\/span><strong>Clickbait-termin historia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clickbait ei ole uusi termi. Sit\u00e4 k\u00e4ytettiin jo vuonna 1999 Network Magazinen artikkelissa kuvaamaan varhaista internet-ilmi\u00f6t\u00e4. Talvella 2016 sana lis\u00e4ttiin Oxford English Dictionaryyn. Clickbait on yhdistelm\u00e4 sanoista &#8221;click&#8221; ja &#8221;bait&#8221;, jotka tarkoittavat jonkin houkuttelemista. Alun perin clickbait kirjoitettiin kahtena erillisen\u00e4 sanana &#8221;click bait&#8221; Nyky\u00e4\u00e4n on kuitenkin yleist\u00e4 yhdist\u00e4\u00e4 n\u00e4m\u00e4 sanat ja kirjoittaa ne yhdeksi sanaksi. <\/p>\n\n\n\n<p>Siit\u00e4 tuli tunnettu slangitermi 1900-luvulla. Monet affiliate-markkinoijat ja web-kehitt\u00e4j\u00e4t alkoivat m\u00e4\u00e4ritell\u00e4 t\u00e4t\u00e4 termi\u00e4 blogeissaan 2000-luvun lopulla. Jason Geiger, kuuluisa affiliate-markkinoija, m\u00e4\u00e4ritteli t\u00e4m\u00e4n termin vuonna 2009 psykologisesti manipuloiviksi otsikoiksi, jotka tuovat lis\u00e4\u00e4 k\u00e4vij\u00f6it\u00e4 verkkosivuilleen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kuinka_kayttaa_termia_clickbait\"><\/span><strong>Kuinka k\u00e4ytt\u00e4\u00e4 termi\u00e4 clickbait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clickbaitia k\u00e4ytt\u00e4v\u00e4t kritiikkiin ihmiset kaikilta el\u00e4m\u00e4naloilta. Markkinoijat, toimittajat, psykologit ja median edustajat k\u00e4ytt\u00e4v\u00e4t termi\u00e4 jatkuvasti puheessa, kirjoituksissa ja digitaalisessa viestinn\u00e4ss\u00e4. Termill\u00e4 on yleens\u00e4 negatiivinen merkitys, ja sit\u00e4 k\u00e4ytet\u00e4\u00e4n valeuutisista tai sis\u00e4ll\u00f6st\u00e4, jonka tarina on vaisu. Internet-huijauksista puhuttaessa voidaan k\u00e4ytt\u00e4\u00e4 sanaa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miten_tunnistaa_clickbait-sisalto\"><\/span><strong>Miten tunnistaa clickbait-sis\u00e4lt\u00f6 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yleens\u00e4 clickbait-sis\u00e4ll\u00f6n tunnistaminen ei ole kovin helppoa. On kuitenkin olemassa muutamia tekij\u00f6it\u00e4, jotka auttavat sinua tunnistamaan clickbaitin. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se sis\u00e4lt\u00e4\u00e4 t\u00f6rke\u00e4n otsikon tai kuvan, joka voi her\u00e4tt\u00e4\u00e4 uteliaisuutesi. <\/li>\n\n\n\n<li>Useimmiten k\u00e4ytet\u00e4\u00e4n numeroituja luetteloita ja ep\u00e4m\u00e4\u00e4r\u00e4isi\u00e4 otsikoita kiinnitt\u00e4m\u00e4\u00e4n huomiota. Esimerkiksi: <strong>18 uskomatonta faktaa, jotka ovat totta! <\/strong><\/li>\n\n\n\n<li>Ne l\u00f6ytyv\u00e4t verkkolinkist\u00e4, mainoksista ja sis\u00e4ll\u00f6st\u00e4, jotka usein johtavat sinut v\u00e4\u00e4r\u00e4\u00e4n suuntaan. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mielenkiintoisia_faktoja_clickbaitista\"><\/span><strong>Mielenkiintoisia faktoja clickbaitista <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Emme halua houkutella sinua lukemaan sis\u00e4lt\u00f6\u00e4, mutta meill\u00e4 on joitakin mielenkiintoisia faktoja, jotka varmasti tied\u00e4t t\u00e4st\u00e4 termist\u00e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Virallisesti sana lis\u00e4ttiin moniin suosituimpiin sanakirjoihin vuosina 2014-16.<\/li>\n\n\n\n<li>Vuonna 2016 Yhdysvaltain vaalien aikana Snapchatin ja Facebookin k\u00e4ytt\u00f6\u00f6n ottamat k\u00e4yt\u00e4nn\u00f6t estiv\u00e4t termin clickbait k\u00e4yt\u00f6n.<\/li>\n\n\n\n<li>Se muistuttaa v\u00e4\u00e4r\u00e4\u00e4 mainontaa, ja sit\u00e4 pidet\u00e4\u00e4n t\u00e4ss\u00e4 yhteydess\u00e4 laittomana. <\/li>\n\n\n\n<li>Joitakin clickbaitin kaltaisia sivutuotteita ovat sharebait, likebait ja tweetbait.<\/li>\n<\/ul>\n\n\n\n<p>Yhteenvetona voidaan todeta, ett\u00e4 clickbait on negatiivinen termi, jota k\u00e4ytet\u00e4\u00e4n jostain, josta puuttuu omaper\u00e4isyys. Sit\u00e4 k\u00e4ytet\u00e4\u00e4n useimmiten verkkosis\u00e4ll\u00f6ss\u00e4, jotta saataisiin enemm\u00e4n klikkauksia. Toivomme, ett\u00e4 t\u00e4m\u00e4 artikkeli on sinulle hy\u00f6dyllinen ja ett\u00e4 se est\u00e4\u00e4 sinua joutumasta sis\u00e4ll\u00f6ntuottajien esitt\u00e4mien v\u00e4\u00e4rien v\u00e4itteiden harhaanjohtamaksi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit\u00e4 clickbait tarkoittaa? Kaikki mit\u00e4 sinun tarvitsee tiet\u00e4\u00e4 Mit\u00e4 tapahtuu, kun t\u00f6rm\u00e4\u00e4t otsikkoon, videoon tai muuhun sis\u00e4lt\u00f6\u00f6n, joka her\u00e4tt\u00e4\u00e4 uteliaisuutesi ja houkuttelee sinut klikkaamaan? Klikkaat &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Mit\u00e4 clickbait tarkoittaa?\" class=\"read-more button\" href=\"https:\/\/easy2explain.com\/fi\/yleiskieli-slangi\/clickbait\/#more-3716\" aria-label=\"Lis\u00e4\u00e4 Mit\u00e4 clickbait tarkoittaa?\">Lue lis\u00e4\u00e4<\/a><\/p>\n","protected":false},"author":2,"featured_media":3665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,85],"tags":[],"class_list":["post-3716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kaikki-ehdot","category-yleiskieli-slangi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mit\u00e4 clickbait tarkoittaa?<\/title>\n<meta name=\"description\" content=\"Mit\u00e4 clickbait tarkoittaa? 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